SEO Lichfield

SEO Strategies for a Competitive Edge in Lichfield

Local and affordable SEO in Lichfield and the surrounding areas, to get your website ranking higher in Google!

5.0

5/5
Mobile friendly web design in the Midlands

SEO Services in Lichfield

Search engines like Google have increasingly high demands for content quality and a good user experience. As an SEO professional in Lichfield, I can help you optimise your website to rank more easily for relevant keywords.

I want to drive more visitors to your business website and increase sales for you using a mixture of technical know-how, creative talent, and SEO strategies tailored to your unique goals. Every Lichfield SEO client project starts with an SEO audit.

This allows me to assess your current position and identify areas of improvement that will allow your website’s performance to accelerate.

SEO provides a better return on investment than any other digital marketing channel.

What is SEO?

What is SEO?

SEO stands for Search Engine Optimisation. But what does that mean? And what does search engine optimisation entail?

In short, SEO is all about getting more and better quality website traffic and achieving high search result rankings organically. By organic, we mean without paying for web traffic via pay-per-click ads, among other methods.

Within SEO, there’s a wide variety of strategies to accomplish this – some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms.

SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

Local Lichfield SEO Company

For over 20 years, I’ve been working on SEO for business websites in Lichfield. In that time, I’ve covered a very broad range of industries but at their heart, they are the local businesses that have required a focus on local SEO.

In my portfolio, I have local plumbers and builders, psychologists and wedding-related businesses  – all based in and around Lichfield and Birmingham.

All of these websites need to focus on their local SEO in Lichfield and rank well for their target keywords and phrases in and around Lichfield. I’ve also worked with clients who require SEO in Birmingham, Walsall, Tamworth and SEO in Sutton Coldfield.

The Yard Online | Lichfield e-commerce website

SEO: The Process

Request a FREE audit

Start by requesting a FREE SEO audit. I’ll have a look at your current website and how I can improve your online presence.

I'll talk you through it

There's a lot of technical information involved but won't bore you with it. Instead, I'll give you a no-nonsense view of what can be improved.

I'll send you a proposal

I’ll recommend an SEO package, listing the things I’ll do each month to improve your online presence.

SEO works its magic

Once your SEO project is up and running, I’ll provide you with regular updates on what I’ve been up to and what’s changing.

Lichfield SEO Services

Professional Search Engine Optimisation Services

There are many factors that make up Search Engine Optimisation (SEO) and below, I’ve listed some of their key points.

If you need help and advice with your local SEO, please do get in touch.

Keyword Research & Strategy

I conduct comprehensive keyword research and thorough site audits to determine the best approach for your SEO campaigns. I also utilise a range of SEO tools to ensure your optimisation strategies are spot on.

On-Page SEO

As a Lichfield SEO expert, I will boost your site rankings using tactical optimisation strategies. I start with a comprehensive website audit and keyword research and develop strategies tailored to the needs of your SEO campaigns

Local SEO

My local SEO services maximise your visibility within your targeted geographical area. I combine accurate listings and quality links with a focused content strategy that will put your business in front of your customers.

Content Writing

Content marketing is a key element of every marketing campaign, including SEO, PPC and social media marketing. I can help you develop content marketing strategies to support your campaigns and will work with you to produce high-quality content to engage your audience.

Technical SEO

Search algorithms also score your site’s overall functionality. I will work to ensure your website is error free and SEO-friendly, whilst monitoring your site’s technical health and develop the best solution to improve browsing activities.

Link Building

Link building is part of my Lichfield SEO services. I can help you rank for competitive keywords using strategic link building that follows white hat SEO practices. I use tried and tested strategies that are sure to improve your backlinks.

SEO Lichfield Packages

All websites are different and, as such, all SEO projects should be tailored to an individual client’s requirements.

Having said that, the fundamentals of SEO remain the same and it’s important to get those right whatever the size of the website.

One-Off SEO Packages

An ongoing, monthly, SEO package is the best option.

Because of changing Google algorithms and an increasingly competitive landscape, it will always be better to monitor, review and adapt your SEO strategy on an ongoing basis. However, I realise that not all budgets stretch to monthly SEO packages and some businesses will just want a local SEO expert to provide their website with the best possible start.

For that reason, I offer a one-off SEO package.

I can’t give you a set price, here and now, because no two websites are the same.

A simple 5-7 page website will require a lot less work than a 20-30 page website or one that has 100’s of pages. SEO pricing will also depend on the level of competition for the keywords that the website needs to rank for.

Monthly SEO Packages

I also offer a range of affordable monthly SEO packages for those businesses who do not have the in-house capacity or skill set to keep up-to-date with the ever-evolving nature of SEO.

To truly stay ahead of the competition, talk to me about local monthly SEO packages in Birmingham.

Please contact me for more details.

Get a FREE Quote

Get in touch for a free quote

Client Testimonials

5/5

SEO FAQs

SEO stands for Search Engine Optimisation.

But what does that mean?

And what does search engine optimisation entail? In short, SEO is all about getting website traffic and achieving high search result rankings organically.

By organic, we mean without paying for web traffic via pay-per-click ads, among other methods.

Within SEO, there’s a wide variety of strategies to accomplish this – some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms.

SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

To answer this question I would need to know more information about your business.

I can tell you one thing though, from my 20+ years of working on SEO campaigns, I believe the biggest reason why most campaigns fail, is that the company fails to properly assess the amount of work required to get you a great result and ROI.

That being said, my ongoing SEO packages start from £100 per month for the basic option with no contract (although a minimum period of 3 months may be required to see real results) or I can develop bespoke one-off SEO packages based around the needs of your business.

To answer this question depends greatly on where your website stands today, what SEO has been done before and what your competition levels are like. As a general rule of thumb, most websites that rank on page 2 can be brought to the first page within 3 months.

As for a brand new website, you’re looking closer to 6+ months to get a first-page ranking as long as you’re not targeting very competitive keywords.

During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.

I will get you to the best possible position for your market and increase your business leads with new organic traffic.

From my years of SEO experience, I believe it’s better to focus on ranking your business for the right keywords and phrases rather than just chasing the number one top spot in Google. If being number one is possible for the right keywords, then I’ll give it everything to get you there.

Everything I do with your SEO is permanent, long-term and in line with SEO best practices, however, with time your competition may work to out-rank you.

If this happens after your campaign ends, simply give me a call and we can work on a strategy to fix it. And Google does, of course, change the rules every so often, so new strategies and a re-focus may be required.

SEO isn’t easy and unfortunately, there are a lot of people out there who offer SEO services who do not possess the specific skill set to do the job correctly.

There are also some people who employ practices that Google actively penalises. I do SEO the right way and the results will hopefully speak for themselves.

No one can guarantee you to rank number one on Google.

While some SEO companies guarantee a number-one ranking, Google ultimately makes that decision and no SEO company has that kind of special relationship with Google.

If anyone does guarantee you the number one spot on Google, that should be sign enough to give them a wide berth. My guarantee is that nobody will work harder to get you the rankings you deserve.

I always build my websites on best practice SEO principles, however, the build of your website does not include ongoing, monthly SEO.

All items that I add to your website including text, photos and video can be seen by Google and I will optimise this for you but that doesn’t mean you will automatically rank number one.

I work with all types of businesses – new business start-ups, small to medium-sized businesses, businesses in Sutton Coldfield and beyond. I’ve worked on SEO for plumbers’ websites, SEO for psychologist’s websites and even SEO for portable toilet hire websites.

I am excited to work and help guide any business that is passionate about taking their first steps into an online presence and making their vision come to life.

Local search engine optimisation is a part of SEO that focuses on improving a local business’s visibility in local search engine results.

The results that appear in local search results typically answer a “near me” intended question, meaning that the person is searching for something in a particular town or city – or the search engine has understood that there were geographic constraints to the search.

By using local search optimisation strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.

Nearly half of all Google queries today are local searches.

Even when someone performs a typical daily search, the chances that Google shows local businesses nearby remain high. In an attempt to best meet the needs of its users, Google started providing more results for geographically related searches based on:

  • Proximity
  • Relevance
  • Prominence

That means, if your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimised local business listings, then you’re more likely to be found by potential customers online.

I understand that you’re already busy enough running your business, so I will try to make getting started as easy as possible.

I’ll run an audit of your existing website, send it over to you and then I’ll talk you through the findings (over the phone or in person). We’ll discuss your SEO goals and together with the findings of the audit, I’ll send you a proposal.

Once you’re happy with the proposal, I will take over and will handle every aspect of your SEO, so you can return to running your business. I’ll keep you informed by sending over regular reports so that you know what is happening and if anything further needs tweaking.

SEO Blogs

Website Goals for the New Year (2024 Update)

January is a time when many of us try and at least think about some goals for the year ahead: eating better, exercising more, drinking less but what goals have you set for your website?Unlike your dream of running the London marathon, which may slip away after a couple of frosty morning jogs around the block, realistic website goals are well within your reach

How to Find SEO Quick Wins With Google Search Console

If you’re looking for a relatively easy way to identify Google ranking opportunities, with a tool that’s simple and free to use, then Google Search Console is what you’re looking for.Google Search Console is a free tool from Google that offers simple and easy to understand reports on your website’s traffic and performance.

8 Essential Steps for Writing the Perfect Blog

Content marketing is a strategy to attract, engage and retain customers by creating informative content that your target audience appreciates.Not only will this content increase your organic search traffic but it will demonstrate expertise, authority and trust in your brand and blogs are an essential part of this mix.

Monthly Web Design & SEO Tips

Monthly SEO and web design inspiration delivered directly to your inbox!