Web Design & SEO Blog

Website Goals for the New Year (2024 Update)

January is a time when many of us try and at least think about some goals for the year ahead: eating better, exercising more, drinking less but what goals have you set for your website?Unlike your dream of running the London marathon, which may slip away after a couple of frosty morning jogs around the block, realistic website goals are well within your reach

6 Key Benefits of Having a Website for Your Small Business

Explore the real advantages of having a professional website for your small business. From building trust to expanding reach, I break down the essential benefits of having a website. Take a look and read how to bring digital success to your small business.

Level Up: Tradesmen Websites That Deliver Online Success

When potential clients in Sutton Coldfield, Birmingham and the surrounding areas are looking for a local gutter cleaner, handyman or carpet fitter, the first impression is everything. A well-crafted tradesmen website design is your chance to shine and reflect the quality and professionalism of your services

How to Find SEO Quick Wins With Google Search Console

If you’re looking for a relatively easy way to identify Google ranking opportunities, with a tool that’s simple and free to use, then Google Search Console is what you’re looking for.Google Search Console is a free tool from Google that offers simple and easy to understand reports on your website’s traffic and performance.

8 Essential Steps for Writing the Perfect Blog

Content marketing is a strategy to attract, engage and retain customers by creating informative content that your target audience appreciates.Not only will this content increase your organic search traffic but it will demonstrate expertise, authority and trust in your brand and blogs are an essential part of this mix.

The Benefits of Paid vs Free Stock Photography

Good quality photography is essential for effective web design but you don't always need to hire a professional photographer.Stock photography websites offer a great range of options for all kinds of businesses and can be entirely free. But use them appropriately and watch out for the pitfalls.

Importance of Good Quality Photography in Web Design

If a photo is worth a thousand words, then how many is a really good photo worth?Good high-quality, professional photography can really make a difference to web design - it can make or break the appeal of a website, which is why I always stress to my clients the importance of good-quality photographs.

4 Dangers of a Set and Forget Website

We've all heard that a dog is not just for Christmas, well it's the same with a website.In this article, I'll be looking at the dangers of a set and forget website.Like a pet, a website needs regular care and attention otherwise it will suffer. I'm going to touch briefly on 4 main areas.

5 Reasons Why You Should be Using FAQs to Improve Your Website

Before we get to the real juicy bits, let's just quickly say what FAQs are.FAQ stands for Frequently Asked Questions. and they allow you to answer those questions that customers are always asking you, which leads nicely into the first and most obvious reason why you should be using FAQs on your website.

Finding and Implementing FAQs on Your Website

If you find and answer the right frequently asked questions on your website and add them in a way that keeps Google happy, you'll go a long way towards improving your search engine listings, increasing your page rank and converting visitors into customers.Now you're convinced of the need for FAQs on your website, let's deal with some of the practical issues.

Boost Your Local SEO With Business Listings

In this article, I'm taking a look at using business listing websites to get your website noticed and to help you boost your ranking on Google and other search engines.There are a number of different elements to local SEO, including on-page optimisation and Google Business Profile optimisation but this one should not be ignored.

Core Web Vitals

You may not have heard of Core Web Vitals.However, before you move on from this post, have a quick read because it may affect your website in a big way.Google rarely gives too much advance notice about big algorithm changes but it has in this case, which suggests that it could have a dramatic effect on how your website ranks.

5 Steps to Spring Clean Your Website

It finally feels as though spring is in the air. And we have a timetable for getting our lives back to some sort of normal!So what better time to give your website a spring clean.Every website needs a refresh once in a while just to make sure that everything is in good working order, looking good and meeting the goals you need it to.

Why a Good NAP is Essential for Local SEO

I’ve always been a big fan of a power nap but unfortunately, a quick sleep in the afternoon isn’t going to improve your local SEO.In this article, I’m going to cover what exactly is a NAP and hopefully demonstrate how a good NAP is essential for local SEO.

Benefits of Google Business Profile

Google Business Profile (formely Google My Business) is a free tool for business owners, allowing you to create, verify and edit a business listing in Google and is essential for local SEO as it enables your business listing to appear in local search results for queries specific to your products or services.

Boost Your SEO Using the Power of Online Reviews

Online reviews have become an essential part of every local business owner’s tool kit. Learn how to harness the SEO power of reviews for your business.

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