Web Design case Study

Schoolwear UK Trade Show

Discover how The Schoolwear Show transformed itself with a fresh website, engaging videos and a dynamic SEO and marketing strategy.
The Schoolwear Show Solihull

Solihull Trade Show Website

Case Study: The Schoolwear Show

Elevating the Premier Schoolwear Event

The Schoolwear Show, the pinnacle event in the schoolwear industry, held annually in Solihull, serves as a vital networking hub for suppliers across the UK.

The challenge was to elevate its digital presence to match its industry stature.

Digital Strategy for a Rebranded Identity

The Show underwent a significant rebranding, necessitating a website that mirrored this new, modern identity.

The project encompassed website design, SEO, and a robust digital marketing strategy, including social media activity and branded email campaigns. A key aspect was ensuring the website’s ongoing maintenance and updates, for which I provided comprehensive training.

Harnessing the Power of Video Marketing

A unique element of the digital strategy was the production of an annual show video. This video, featuring interviews with buyers and exhibitors, not only added a dynamic layer to the website but also enhanced the Show’s presence on social media and their YouTube channel.

This multi-channel approach significantly amplified the Show’s reach and engagement.

The Schoolwear Show video | Solihull web design

A Digital Hub Reflecting Industry Leadership

The new website, combined with the SEO efforts and digital marketing strategies, has secured The Schoolwear Show position a digital leader in its sector.

The website now not only reflects the Show’s rebranded image but also serves as a central hub for information, networking, and industry updates.

The video content has further enriched the Show’s online presence, offering a glimpse into the event’s vibrant atmosphere and opportunities.

Setting a New Standard in Trade Show Digital Presence

This case study exemplifies the impact of a holistic digital strategy in redefining a trade show’s online presence. For The Schoolwear Show, the journey from a traditional event to a digitally-forward, engaging online platform has set a new standard in the industry.



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