Transforming Teams, Empowering People
Web Design & SEO
Project Overview
CFPW (Coaching for Performance Worldwide) needed a brand-new website to communicate its unique approach to business consultancy.
Their focus is on improving project outcomes by empowering individuals and fostering collaborative working environments. I was tasked with creating a professional and engaging website that clearly explains their services and encourages potential clients to get in touch.
My Approach
I worked closely with the CFPW team to understand their service offering and target audience. The key challenge was to present their tailored consultancy approach in a clear and structured way, avoiding generic corporate jargon while ensuring the site remained professional and authoritative.
The website design is clean and modern, using bold typography and concise messaging to engage visitors. I created dedicated service pages to explain CFPW’s methodologies, supported by clear calls to action to drive enquiries. The site was built with a mobile-first approach, ensuring excellent usability across all devices.
SEO optimisation was a core focus from the outset, with well-structured content and meta data designed to improve visibility in search engines for relevant business consultancy and project facilitation terms.
Key Features
- Responsive Website Design Fully mobile-friendly layout for a seamless user experience on all devices.
- Clear Service Structure Dedicated pages outlining CFPW’s consultancy approach and key benefits.
- Lead Generation Focused Contact forms and strong calls to action throughout the site to encourage enquiries.
- SEO-Optimised Content Targeted keywords and optimised site structure to improve search visibility.
Results
CFPW now has a professional online platform that clearly communicates its service offering and supports its business development efforts.
The website has given them a solid foundation for attracting new clients and showcasing their expertise in project facilitation and business consultancy.
