Solihull Trade Show Website
Website Design & Digital Marketing
The INDX Shows in Solihull, in the West Midlands, bring together leading brands for Independent Retailers under one roof.
Unifying Nine Trade Shows in One Design
The INDX Shows website is home to nine different trade shows covering: Menswear, Womenswear, Intimate Apparel, Kidswear, Accessories, Furniture, Housewares, Linens and Gift Food. One of the major challenges in designing and maintaining the website was bringing all the shows together under one umbrella brand whilst, at the same time, giving each of them their own identity.
Seamless Registration: E-Tickets & QR Codes
This Solihull trade show website also has a great deal of functionality built-in, including the ability for users to register for the shows and have their e-tickets automatically emailed to them, with unique QR codes for tracking attendance.
Team Empowerment: Training for Content Management
There are over 15 shows a year and, with many of them back-to-back during the busy show period, the website is updated often with details of new exhibitors and regular blog posts.
I worked a lot with the INDX team to understand their requirements and trained them on the most efficient ways to keep on top of the content for the website.
Bespoke manuals were produced so they would always have a clear reference point, should they need it.
Digital Marketing and SEO
The shows make extensive use of SEO, social media and email marketing and again, training was absolutely key to maintaining brand consistency.
MailChimp is my preferred email marketing solution and its ease of use, great pricing and fantastic reporting tools make it an essential tool in any digital marketer’s toolkit.
INDX has greatly benefitted from MailChimp’s excellent email marketing platform over a number of years now and enjoys its ease of use and low cost.
With many shows a year, there are a number of busy show periods and the turnaround and re-purposing of these videos across all of the social media and email marketing channels is key to their success.
I not only shot most of the INDX promotional videos but set up their branded YouTube channel for them as well.