Sutton Coldfield Sports Rehab Website
Website Design & SEO
Rachel Sharp Rehab is an injury rehabilitation and sports rehab specialist based at Bannatynes Health Club & Spa, Sutton Coldfield.
She is a registered member of BASRaT, the governing body for Sports Rehabilitators. BASRaT’s practitioner register is accredited by the Professional Standards Authority, which is the UK’s top medical regulator.
Having worked with the Ministry of Defence for over 10 years as an Exercise Rehabilitation Instructor, patients can expect a high-quality, personalised, professional service, that you would associate with the MoD.
Website Design and Training
The website needed to be clean and easy to navigate, with all the conditions treated and treatments available easily accessible.
Considered use of stock photography helps to not only bring the site alive but helps to get across the essence of the page very quickly to the user, who can then read on or click on the prominent call to action buttons around the page.
Search Engine Optimisation – SEO
Rachel treats a lot of conditions and uses a number of treatments to do so. We employed a lot of frequently asked questions (FAQs), which were all correctly marked up, to not only answer many of the potential questions that visitors might have but also to display some of those FAQs in the search engine results page (SERP).
Getting the site to not only rank but, with the use of rich snippets, Rachel’s listing will elevate itself above those of its competitors adding greater value to its listing on the search engine results page.
Using keyword research and competitor analysis, keywords and phrases were identified and targeted.
The site works beautifully on mobile devices as are all the websites I provide for businesses in and around the Sutton Coldfield and Midlands region.
Built in WordPress: Simplifying Updates
WordPress brings a significant advantage to Rachel Sharp Rehab’s website: easy content updates. WordPress’s user-friendly interface allows effortless content management.
Rachel can quickly add new content, update treatments and make minor design tweaks without needing technical skills. This agility ensures that the website remains current, meeting client needs.
Additionally, WordPress offers plugins for enhanced functionality without the need for extensive coding.
This simplicity empowers Rachel Sharp Rehab to control their online presence effectively, adapting to the evolving digital landscape.