Give Your Local SEO a Boost With Business Listings

Boost Your Local SEO With Business Listings

In this article, I’m taking a look at using business listing websites to get your website noticed and to help you boost your ranking on Google and other search engines.

There are a number of different elements to local SEO, including on-page optimisation and Google My Business optimisation but this one should not be ignored.

Boost Your Local SEO with Business Listings

Having consistent citations on numerous business listing websites is very important for good local SEO.

I’ve looked at consistency with business listings previously in a previous blog post but in this article, I’m going to give you the spreadsheet that I use to monitor my own citations for FREE and some simple steps to follow.

The FREE business citations spreadsheet can be found at the bottom of the article. 

Step One

Complete the essential business details on the first sheet – these will be used for copying and pasting into the various business directory websites when they ask for your key information.

When writing the various introductions, be sure to get your primary keywords in. With SEO, every little helps.

Step Two

Gather together some images that best represent your products or services.

Have your logo to hand (a square version and a ‘regular’ version would be useful).

Step Three

Visit each of the listing websites.

  • check if a listing exists for you
  • if a listing exists, claim the listing and ensure the information is correct and consistent
  • if not, create an account and save the log in details in the spreadsheet
  • fill in all your business details you need to, using the information you’ve created
  • when your profile page is created for you, add the URL to the spreadsheet
  • if you need to wait for verification of the listing, add that in the notes field (and anything else that might be useful)

I personally like to colour code my listings:

  • green = done
  • yellow = pending
  • red = something went wrong and it’s just not working

Step Four

The final sheet is for sector specific listing websites. These could include:

  • business associations
  • trade websites
  • sector specific promotional websites

Follow the same steps as with the previous listing websites and make a note of log in details, notes and profile URLs.

Step Five

When you worked your way through all of these steps, it’s important to follow up on those citations that are still coloured yellow.

Make sure you try to get as many profiles fully complete as possible.


You DO NOT have to pay for any of the citations – unless, of course, you want to. There is a free option with all of them.

Some will give you “dofollow” links back to your website and others will not. Whilst the “follow” links are undoubtedly better for your SEO results, what is important is to keep your information consistent.

The spreadsheet is not an exhaustive list of all directories on the web and not all are essential but it is something you can just work through when you have some time.

The more you do, the better the results.

Of course, if this is something that you’d rather outsource to a local SEO company, then I do offer business listing management as a service to my clients at a very reasonable cost. If you’re interested, please do get in touch.

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Andrew Lowry

Andrew Lowry

Web Consultant

I started designing websites whilst living in Japan as a means of showing friends and family where I was living.

This grew into a business and, after moving back to the UK, I did the same for businesses in and around Sutton Coldfield and Birmingham.

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