If you’re looking for a relatively easy way to identify Google ranking opportunities, with a tool that’s simple and free to use, then Google Search Console is what you’re looking for.
Google Search Console is a free tool from Google that offers simple and easy to understand reports on your website’s traffic and performance.
Content marketing is a strategy to attract, engage and retain customers by creating informative content that your target audience appreciates.
Not only will this content increase your organic search traffic but it will demonstrate expertise, authority and trust in your brand and blogs are an essential part of this mix.
January is a time when many of us try and at least think about some goals for the year ahead: eating better, exercising more, drinking less but what goals have you set for your website?
Unlike your dream of running the London marathon, which may slip away after a couple of frosty morning jogs around the block, realistic website goals are well within your reach.
Good quality photography is essential for effective web design but you don't always need to hire a professional photographer.
Stock photography websites offer a great range of options for all kinds of business and can be entirely free. But use them appropriately and watch out for the pitfalls.
If a photo is worth a thousand words, then how many is a really good photo worth?
Good high-quality, professional photography can really make the difference to web design - it can make or break the appeal of a website, which is why I always stress to my clients the importance of good quality photographs.
We've all heard that a dog is not just for Christmas, well it's the same with a website.
In this article, I'll be looking at the dangers of a set and forget website.
Like a pet, a website needs regular care and attention otherwise it will suffer. I'm going to touch briefly on 4 main areas.
Before we get to the real juicy bits, let's just quickly say what FAQs are.
FAQ stands for Frequently Asked Questions. and they allow you to answer those questions that customers are always asking you, which leads nicely into the first and most obvious reason why you should be using FAQs on your website.
If you find and answer the right frequently asked questions on your website and add them in a way that keeps Google happy, you'll go a long way towards improving your search engine listings, increasing your page rank and converting visitors into customers.
Now you're convinced on the need for FAQs on your website, let's deal with some of the practical issues:
In this article, I'm taking a look at using business listing websites to get your website noticed and to help you boost your ranking on Google and other search engines.
There are a number of different elements to local SEO, including on-page optimisation and Google My Business optimisation but this one should not be ignored.
You may not have heard of Core Web Vitals.
However, before you move on from this post, have a quick read because it may affect your website in a big way.
Google rarely gives too much advance notice about big algorithm changes but it has in this case, which suggests that it could have a dramatic effect on how your website ranks.
It finally feels as though spring is in the air. And we have a timetable for getting our lives back to some sort of normal!
So what better time to give your website a spring clean.
Every website needs a refresh once in a while just to make sure that everything is in good working order, looking good and meeting the goals you need it to.
I’ve always been a big fan of a power nap but unfortunately, a quick sleep in the afternoon isn’t going to improve your local SEO.
In this article, I’m going to cover what exactly is a NAP and to hopefully demonstrate how a good NAP is essential for local SEO.
Google Business Profile (formely Google My Business) is a free tool for business owners, allowing you to create, verify and edit a business listing in Google and is essential for local SEO as it enables your business listing to appear in local search results for queries specific to your products or services.
Facebook is a great place to promote your business and interact with prospective and current customers. And you don't have to pay. It's quite possible to promote your small business on Facebook without spending a penny.
Online reviews have become an essential part of every local business owner’s tool kit. Learn how to harness the SEO power of reviews for your business.
