What is Google Business Profile?

Google Business Profile is the rebranding of "Google My Business" and is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”

Where are Google Business Profile listings?

Google Business Profile (GBP) listings show up in 3 main places on the web:

  • Google Knowledge Panel
  • Google Local Pack
  • Google Maps

Making the most of your GBP listing will give you a competitive advantage and can help your business to rank higher for relevant local search terms.

Read on to find out more...

Google Local Pack

Google Business Profile is the number one local ranking factor

Optimise My Listing

Why is Google Business Profile so valuable for my local business?

Google Business Profile makes it much easier for users making local web searches to find your business.

Your GBP listing provides you with the opportunity to display essential business information such as: business name, address, phone number, website, business hours and so on. By optimising your listing, you maximise your chances of appearing in Google's Local Pack.

Google's Local Pack displays the top three search results for a local search.

Your inclusion on the Local Pack is important because it's the first organic search results uses see and around 75% of users click on listings in the top three search results.

Google Business Profile is a powerful asset for your business.

By optimising your listing, you can expand your audience and drive more traffic to your website or physical location.

Google My Business knowledge panel

What is Google Business Profile Optimisation?

Google Business Profile Optimisation is the process of optimising your GBP listing and thus boosting your visibility in the local search results. Even many of those businesses that claim their GPB listing will then overlook the importance of its optimisation. Like your website, your GBP listing requires on-going attention.

An optimised GBP listing helps Google find, crawl, index and rank a local business. This plays a central role in helping your local business attract high-quality traffic and build a wide audience base.

One Time

Optimise My Listing (Basic)

Ongoing Pro

Optimise My Listing (Pro)

What’s included in the GBP optimisation service?

I evaluate a number of key areas that are essential for having a well optimised Google Business Profile. This includes areas such as:

  • Key business information
  • Keyword research
  • Business category evaluation
  • Reviews
  • Posts
  • Engagement

Once the initial audit is complete, I'll provide you with a checklist of opportunities I discovered prior to their implemention so you have complete understanding as to what will be done during the optimisation process.

What’s included in the one hour strategy sessions?

After conducting the initial audit and implementing the Google Business Profile optimisation, I will have a one hour call with you to talk through the project and suggest actions for the future:

  • Develop an on-going engagement and review strategy
  • How to stay ahead of your customers
  • Answer any GBP or local SEO related questions

What is included in the local search report?

The basic local search report uses a traffic light system to highlight some top-level areas for improving your on and off-site SEO performance.

The local search report evaluates the following factors:

  • Links and website authority
  • Rankings
  • Local business listings and citations
  • On-site SEO
  • Reviews and ratings
  • Social channels

Does this service included business citation clean-up?

Sorry, it does not. Having consistent business citations is critical to local SEO success but this is a different project.

If you are looking for help with your citations, I am more than happy to help. Get in touch today to get started.