E-commerce SEO Case Study
Happy Mat Living Online Shop SEO
Happy Mat Living — Wix Website & SEO Case Study
Online Shop Refinement & SEO Foundations
Project Overview
Happy Mat Living is a new online shop offering luxury botanical candles created for meditation, yoga and mindful daily rituals.
Founded by Lisa, an experienced yoga teacher, the business grew from her search for candles that combined natural, calming fragrances with a clean, long-lasting burn and premium quality.
Its debut Ritual Collection features four hand-poured candles: Solace, Drift, Bloom and Amber. Each is created around a different mood and intention and includes access to an exclusive guided meditation via a QR code.
Lisa had already completed much of the website design in Wix and asked me to help refine her work and prepare the shop for launch.
My Approach
I worked with Lisa’s existing design, polishing the look and feel to better reflect the quality of her products and the mindful experience behind the brand.
I improved the website’s structure and user experience, helping visitors explore the collection and understand what makes the candles distinctive. The focus was on bringing greater clarity and consistency to the shop while preserving Lisa’s creative direction.
Alongside the design refinements, I implemented the foundations of an SEO strategy to help the business build search visibility over time.
Key Features
Design Refinement — Polished the existing Wix website to create a more consistent, professional presentation.
Improved Structure — Refined the organisation of the shop to make the collection easier to explore.
User Experience Improvements — Made the journey through the website clearer and more intuitive.
Brand & Product Presentation — Helped communicate the connection between the botanical candles, mindful rituals and guided meditations.
SEO Foundations — Established a starting point for building organic search visibility as the business grows.
Results
Happy Mat Living launched with a polished, professional online shop that builds on Lisa’s original design and reflects the care behind her candle collection.
The completed website gives the new business a clear platform for introducing its products, welcoming customers and developing its search presence over time.
