Web Design & SEO Case Study

Paint & decorator website refresh

See how I developed a brand-new website for CFPW, creating a professional platform that showcases their consultancy services and drives business enquiries.

Sutton Coldfield Painter & Decorator Website

Website Refresh, WordPress Migration & Local SEO

Project Overview

Wills Decorating is a long-established Sutton Coldfield business with over 35 years of experience in painting and decorating.

With BT closing its Managed Website service, the business needed a replacement website and reliable hosting quickly. The project was an opportunity to modernise the site while retaining the familiar look and feel that existing customers recognised.

My Approach

I rebuilt the website in WordPress, refreshing the existing design and improving usability without losing the business’s established identity.

The work focused on creating a cleaner, faster website that was easy to use across desktop, tablet and mobile. Updated layouts and new features helped bring the site up to date, while modern hosting provided a reliable foundation for the move away from BT.

I also added SEO enhancements focused on the business’s key decorating services and local areas, helping support its ongoing visibility in relevant searches.

Key Features

WordPress Migration — Rebuilt the existing website on a modern platform as BT’s Managed Website service closed.
Familiar Design, Refreshed — Modernised the presentation while retaining the look and feel customers recognised.
Improved Usability — Created a cleaner browsing experience to help visitors find the information they need.
Mobile-Friendly Layouts — Adapted the website for use across desktop, tablet and mobile devices.
Local SEO Enhancements — Strengthened the site’s foundations for searches around its key services and areas.
Modern Hosting — Moved the website to a reliable hosting solution to support its ongoing use.

Results

Wills Decorating now has a refreshed WordPress website that preserves its established identity while offering a faster, cleaner and more accessible experience.

The completed project addressed the urgent need to move away from BT’s platform and gave the business a stronger foundation for future website development and local search visibility.

Requirements

Website

www.willsdecorating.co.uk

Work With Me

Client Testimonial

Rated 5 out of 5

After being informed that my current provider of 15 years was no longer going to host my website, I didn't know what to do. An online presence is vital to my business, so I contacted Andrew. After a brief conversation, he got to work on designing my new website. Within a week, he sent me a proof of design that I was delighted with; a few little tweaks and it was done to my liking. The website Andrew designed for me is light years ahead of my previous one; it's so much cleaner & more modern-looking.I found Andrew to be extremely easy to get on with, always polite & professional at all times; communication was excellent, a pleasure to deal with.Thanks Andrew.

Andrew Wills

Andrew Wills Painting and Decorating