Local SEO refers to the process of optimising your online presence to attract more business from relevant local searches on Google and other search platforms.
Getting your business ranking in Google’s Local Pack for your specific service is especially important and will help attract local customers who are ready to buy.
Local SEO is extremely important, especially if you have a business with a brick-and-mortar presence or one that provides a service in a specific service area.
It can help drive traffic to your physical location by making your business information visible to searchers in your local area or generate leads from local-based searches from people who are specifically searching for the services that your business offers.
The report will give you a headline rating and further insights for the following:
This section reports on some key SEO indicators that play a big part in how high your business ranks in search engine results.
This section reports the positions ('rankings') that your website or business appears in for some of your important keywords and phrases.
For local businesses, it's critical that their address and contact information is correct and consistent across the web. This provides reliable information to Google about your business and also ensures that your customers can find you or contact you.
This section audits the most powerful online directories and reports back on whether you do or don't have a listing there. If you do, it checks if your information is complete and consistent, and highlights any errors so you know what needs fixing. These directories can be a direct source of new customers but they can also boost your local ranking within Google.
This section analyses your Google My Business optimisation. It reports on a number of important criteria and benchmarks your listing against a number of other competing businesses in your area. GMB is Google's listing and search product which contains listings of local businesses, organisations and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. This is why GMB is a hugely powerful marketing opportunity for local businesses - getting your optimisation correct here is critical to attracting new, local customers.
In this section the report audits your reviews on Google. Reporting back on your total reviews and average rating.
Having positive reviews significantly impacts your reputation: the better your reputation, the more customers you're likely to win online.
Positive reviews have the added benefits of making your business rank higher in search results, increasing click-throughs from search and building consumer trust in your business. All these lead to more customers and revenue!
This section examines your the speed of your website - in this brief report, it is limited to the speed of your homepage. Google has specified that user experience (including the speed at which a web page loads) is now a anking factor. Getting your website to load quickly is even more important than ever.
This section examines your the mobile friendliness of your website - in this brief report, it is limited to the speed of your homepage. With more and more people accessing the web via a mobile device, having a well optimised mobile experience on a website is now essential. It also forms an important part of Google's analysis of a website.