The Schoolwear Show
The Schoolwear Show is the biggest event in the schoolwear industry calendar, bringing together buyers and exhibitors each year for three days of great networking opportunities.
The Schoolwear Show recently undertook a massive rebranding exercise and wanted a website to reflect that new look. SEO, increased social activity and branded email marketing campaigns all formed part of the new strategy.
Training was delivered to aid the maintenance of the website and other digital marketing activities.
Each year a short show video was produced to give a flavour of the show and included interviews with some the buyers and exhibitors attending the show. This was both displayed on the website, re-purposed for their social media channels and on their own branded YouTube channel.