What is local SEO?
Local SEO refers to the process of optimising your online presence to attract more business from relevant local searches on Google and other search platforms.
Getting your business ranking in Google’s Local Pack for your specific service is especially important and will help attract local customers who are ready to buy.
Why is local SEO important?
Local SEO is extremely important, especially if you have a business with a brick-and-mortar presence or one that provides a service in a specific service area.
It can help drive traffic to your physical location by making your business information visible to searchers in your local area or generate leads from local-based searches from people who are specifically searching for the services that your business offers.