search engine optimization
Search engine optimization (SEO) is a key field of expertise in web design and development.
There's no point having a a great site if no one can find you. And the main way people do find you is usually through search engines such as Google, Yahoo!, Ask Jeeves, MSN and so on.
For its target keywords, andrewlowry.com ranks very highly.
I did a quick review of the search engines placements for andrewlowry.com recently and was very pleased with the results. For the search term "Sutton Coldfield web design", I ranked
- 1st for Google
- 1st for Yahoo!
- 1st for Ask
- 1st for MSN
This exceptionally high ranking is a direct result of careful work from the very early stages of development. Search engine optimization can't be an after thought, it has to be an integral part of the development process.